Enhancing Your Personal Brand

Everyone has a brand. It affects everything at work – from how receptive people are to your ideas, to your chances of promotion.

Your brand has two dimensions – your self-definition (your own sense of who you are and what value you bring] and the compilation of the perceptions (based on all kinds of data) held about you by others. Brand management involves making sure your intentions and the reality of your brand to others are aligned.

Objectives

• Delegates understand how they like to come across and how they come across in the real world
• Reflect on how to close this gap