Innovation, Competition & Consumer Behaviours: what we can learn from sparkling wines.

Friday, 15 December 2023
6:00 pm – 10:00 pm (UK time)

Following on from our previous successful wine tasting events hosted by the ever popular Jeff Heasman, we wish to invite you to come and join the Council of The Insurance Institute of Southampton once again for this CPD event with wine tasting.

Innovation, Competition & Consumer Behaviours: what we can learn from sparkling wines.

When it comes to disruption, increased competition and changing consumer behaviours in the wine industry, champagne has experienced it all in recent years as new world and old world wineries have begun to produce top quality wines to challenge the traditional producers. There are parallels with the insurance and financial services industries, which have also been experiencing similar trends in respect to the services and products we offer in light of changing consumer behaviours. Through tasting 5 sparkling wines from different corners of the world, Jeff Heasman will draw on his expertise in wines and insurance to show what lessons we can learn in insurance and financial services when it comes to innovation and competition in the market. Renowned for their fun and relaxed way of learning, this is a session not to be missed!

By the end of the session, participants will be able to:

  • identify current innovation, competition and consumer trends in insurance and financial services.
  • understand the parallels with the world of sparkling wines and what we can learn.
  • implement a strategy to ensure products and services are aligned with current and future trends

About Jeff Heasman

Jeff Heasman is a well known and highly experienced international trainer who specializes in law, cognitive skills and communication within the insurance and financial services industry. In addition, Jeff has a passion for Spanish wines and through his wine businesses based in Spain and Portugal he offers cultural and wine tasting events and vineyard tours, with a particular focus on the culture, food and wines of Galicia in northwest Spain and Vinho Verde in northern Portugal. Jeff has a bachelors and masters degree in law, he holds a postgraduate English language teaching qualification, has obtained a certificate in wines from the Prestigious Wine & Spirit Trust (WSET) and is a member of the Society of Wine Educators. Jeff’s knowledge of the insurance and financial services industry combed with a passion for both effective communication, strong cognitive skills and wine, makes this a fun and entertaining CPD event with a difference.

It is advisable to book early as places are limited.

Getting Here

Chargeable parking is available nearby in Ocean Village, alternative parking locations are also nearby.

Local buses, trains or taxi's are also an option.

  • Allianz, 1st Floor the Quay
  • 30 Channel Way, Ocean Village
  • Southampton
  • SO14 3TG
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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

2 hours' CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at