WEBINAR - Break the Bias Masterclass

Wednesday, 22 May 2024
12:30 pm – 1:30 pm (UK time)
    • Susan Heaton-Wright, Founder, Superstar Communicator


Many of our decision making is based on instinctive, unconscious bias. Within business this could impact our ability to make effective decisions. In this powerful session we discover why we rely too much on instinctive choices; why we stereotype others and provide solutions for making better decisions in future. This session challenges people to recognise we ALL have biases, why we have them and what steps we can all make in order to make better business decisions. This is a powerful way to demonstrate the power of an inclusive workplace.


This learning event will help the individual to understand:

  • Why many of our decisions are unconscious – which leads to bias

  • The challenge of stereotyping

  • What is happening neuroscientifically when we make decisions

  • The particular challenge of Affinity bias in decision making and organisations

  • Tips on how to approach decision making in different ways

  • Why building trust and good communication within decision making is essential

Speaker Biography

Susan Heaton-Wright: Multi-Award winning International Impact, Communications & Speaking Consultant, Keynote Speaker, Coach, Facilitator, Mentor

Susan Heaton-Wright is a Global Virtual impact, communications and speaking expert for emerging leaders and the creator of the Superstar Communicator™ methodology. She is an international speaker; the MD of award winning music company, Viva Live Music, podcaster and a former prize winning international opera singer.

She delivers virtual seminars, workshops and individual training for many companies including Astra Zeneca, Deloitte, RBS, Shell, Microsoft, AXA, the NHS and Quintiles. As a CPD accredited speaker, she regularly delivers remote speeches and seminars to lawyers, accountants and finance professionals, as well as leaders and emerging leaders in organisations.

Many of her clients go on to be interviewed on Sky News and BBC as well as speaking at industry conferences. She is regularly interviewed on BBC Radio Five Live; BBC2, local radios and international podcasts.

Susan has contributed to articles in Forbes, The Guardian, Huffington Post, Thrive Global, The Scotsman and trade publications. In 2020, she was named as an #ialso 100 top inspirational female entrepreneurs in UK.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.