CPD WEBINAR: Handling Price Objections

Course Summary

Insurance is one of those things that people buy because they need it. A budget will be set in their minds, and they will want it as cheap as possible. Sometimes, the price of the product may not meet their expectations, resulting in objections.
During this course, we will be looking at strategies for overcoming objections when they are presented by the purchaser.
In today’s climate, price has become the forefront on most people’s minds. We will be exploring commonly raised objections and provide the skills needed to help determine whether an objection is a genuine concern.
Finally, the course discovers how to approach the objection in a way to overcome it.

Course Objectives

• Articulate the value provided by the insurance product
• Handle the objection with confidence
• Make the client feel heard to overcome the objection

An accomplished Training Professional with a career spanning more than three decades in the UK insurance sector. As Training & Development Director at Zing365, I specialise in designing and delivering high-impact learning programmes that drive personal and professional growth and elevate performance.

Prior to joining Zing365, I spent 30 years with Aviva, where I held a variety of roles, having spent the majority of those providing learning & development support to broker partners. This extensive experience within one of the industry’s leading insurers has equipped me with deep knowledge and practical understanding of the challenges faced by brokers and insurers across the industry.

I’m most known for my candid and honest communication style, engaging delivery, and ability to translate complex concepts into accessible learning, using lived experience. Over the years I have trained thousands of Insurance Brokers and contributed to the development of a generation of Broker Business Leaders and Insurance Professionals at all levels.