Soft Market Skills

Online
Tuesday, 13 January 2026
12:30 pm – 1:30 pm (UK time)

In this event presented by Nick Thomas

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He will provide some key skills for mitigating and leveraging the soft market challenges.

• How to demonstrate and build a reputation for value

• Building solution and trusted advisor status

• Controlling the sale and the process - mere familiarity and building early influence. Assertive vs aggressive vs passive behaviour

• How and when to use different communication methods

• The decision-making dynamic and building consensus

• Diversifying income – the benefits, challenges, and solutions

• Brokers – asking for fee increases

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Learning Objectives:

• Understand some strategies for overcoming the challenges of a soft market in terms of account retention, premium and income suppression, and sales development

• Explore how and why these approaches are effective

•Explore skills to support delivery of these strategies

Venue
  • Online event

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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.