Hops and Risk: what the evolution of beer teaches us about innovation in insurance

Summary 

This fun and interactive session explores how centuries of brewing innovation, from monastic traditions to craft revolutions, mirror the forces reshaping the insurance industry today. By tasting 5 different beers, we will analyse how brewers have responded to cultural shifts, technology, regulation, and consumer demands and what insurance professionals can take as valuable lessons for designing resilient, customer-centric innovations.

Learning Objectives

• identify key parallels between the evolution of the brewing industry and innovation trends in the insurance sector.
• explain how successful brewers have navigated regulation, technology, and customer expectations and how these lessons apply to driving meaningful change within insurance organizations.
• implement a strategy for fostering innovation in insurance using insights drawn from the brewing industry's approaches to experimentation, branding, and risk management