The latest ABI statistics relating to insurance fraud show a rise in application fraud and the number of detected incidents far outweigh fraudulent claims. Yet, when we talk as an industry about fraud, the focus is all too often on claims and curiously application fraud is somewhat overshadowed. All insurance professionals are on the frontline in the battle against this scourge.

In a business landscape that is becoming increasingly automated and in which interaction with clients is becoming less, it is more important than ever to understand the importance of client “touchpoints” and how to make the most of them.