Generative AI Tools: how they are shaping the way advice is given and how customers are responding.

Wednesday, 10 April 2024
12:30 pm – 1:30 pm (UK time)
    • Jeff Heasman

How generative AI is being used, and can potentially be used, by insurance and financial services companies, provides many opportunities but it also poses many risks. Customers are also increasingly using generative AI tools themselves to challenge insurance and financial services companies.

In this webinar, we will explore exactly what generative AI is and isn´t, how it is being used now, how it may be used in the future, and the potential benefits and pitfalls for companies and customers.

Learning Outcomes By the end of the webinar, participants will be able to:

➢ identify the meaning of generative AI tools.

➢ recognise how generative AI is being used by companies and customers.

➢ implement a strategy to handle the advantages and disadvantages of generative AI tools being used by companies and customers.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at