Effective Insurance Sales Conversations Part 3 of 6 - Developing the Call / Presenting
Knowing how to uncover customer needs and present the right solution is at the heart of every successful sales conversation. In the third session of our Effective Insurance Sales Conversations webinar series, we'll focus on the skills needed to develop meaningful customer discussions and present proposals that clearly demonstrate value.
This session explores effective questioning and active listening techniques to help you gain a deeper understanding of what matters most to your customers. You'll also learn how to use the Features, Advantages and Benefits (FAB) framework to present products and services in a way that connects with customer needs and highlights relevant solutions.
Learning Objectives
- Improve my ability to prepare effectively for sales calls through customer
- Strengthen my questioning and active listening skills to better understand customer needs and priorities.
- Present products and services confidently using the Features, Advantages and Benefits (FAB) framework to demonstrate value.
- Tailor proposals to address customer challenges and communicate solutions effectively.
Please note: This event is a regional collaboration between the local institutes in the area. Your booking details will be shared with the Insurance Institute of Hull, which is acting as the host institute for this event.
CII Accredited