CPD WEBINAR: Consultative Selling - Elevating Broker Strategies

Wednesday, 05 June 2024
12:00 pm – 1:00 pm (UK time)
    • Matt Owen-James, Zing365 Ltd


Consultative selling is an approach to sales where the focus is on understanding the customer's specific needs and providing tailored solutions to address those needs. It involves active listening, asking probing questions, and engaging in meaningful conversations to build trust and deliver value to the customer. The aim of this course is to provide you with the skills, knowledge and philosophy on how to effectively implement consultative selling techniques to create long-lasting, mutually beneficial relationships with clients and increase sales success

Learning Objectives

- Understand how to evaluate customer needs to provide the right solution.
- Learn how to be an active listener and ask the right questions.
- Be aware of how to implement different selling techniques.


This is a CPD Zoom webinar. Joining instructions will be issued with the booking and with event reminder. A recording is only available to those who pre-book.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.