CII offers guidance on safely using social media

CII offers guidance on safely using social media

The Chartered Insurance Institute has warned members whose social media accounts are linked to their professional organisation to ensure their posts are conducted in a professional manner.

In a 14-page guide, titled ‘Using social media professionally and safely’, the CII urges members to check their organisations social media policy, to align themselves with company values and be aware of any conflicts of interest when expressing personal opinions.

The guide also flags it isn’t just what you write or photos you post that could cause you problems with insurance and personal finance professionals being encouraged to fact and source check any content they wish to share.

Recommendations for what to do when a post generates a negative response and how the CII’s Digital Companion to the Code of Ethics could help ensure insurance and personal finance professionals don’t find their career cancelled due to a hasty Tweet are included in the guide, which can be found here.