Neuroscience of Influence
The Insurance Institute of Cardiff invite you to a webinar on; Neuroscience of Influence
Wednesday 10th November 2027 – 12:30 – 13:30
The webinar will be run via Zoom, a global web-conferencing solution. Zoom is easy to use, a link and joining instructions will be sent to you at the time of booking.
About the session:
Why do some messages engage us while others are quickly forgotten? This interactive masterclass introduces insights from neuroscience and psychology to explore how attention, emotion, memory and trust relate to communication and decision-making. Participants will consider how to make their ideas easier to understand, more relevant and more memorable, using influence ethically to support informed choices and constructive conversations.
Learning objectives:
Following this presentation the delegates will be able to:
- Recognise how attention and mental effort affect an audience’s ability to engage with a message.
- Simplify and structure information to reduce unnecessary cognitive demands.
- Use relevant stories, examples and repetition to support understanding and recall.
- Recognise how emotion, trust and perceived threat can affect responses to a conversation.
- Apply these insights to communicate recommendations clearly, address concerns and invite action without pressure.
About the speaker:
Susan Heaton-Wright is an international professional speaker, leadership communication specialist and founder of SuperStar Communicator™. Recognised as Best TEDx Speaker 2026, she helps leaders and emerging talent communicate with clarity, confidence and credibility, so their expertise is heard and their contribution recognised.
Susan has worked with Insurance Institute groups for over ten years, delivering engaging, practical professional development sessions. Her clients also include global organisations such as AstraZeneca, Pfizer, Deloitte and Zurich, and she has delivered sessions to participants from more than 140 countries.
A former prize-winning professional opera singer, Susan combines her performance experience with practical approaches to leadership and communication. Her SuperStar Communicator™ methodology helps professionals strengthen their impact in presentations, meetings and everyday business conversations.
Susan has been studying Neuroscience for Business with MIT Sloan, deepening her understanding of how attention, emotion and decision-making shape the way we communicate, connect and influence.
Known for her warm, interactive delivery, Susan gives participants opportunities to practise techniques and apply their learning to real workplace situations. Her message is simple: Be Seen. Be Heard. Make an Impact.
Further information:
A link will be sent via your email address supplied at the time of booking. PLEASE DO NOT share this with anyone else.
Please note that this webinar will be hosted on the Zoom platform which may be restricted by some employers. Members may need to utilise their own personal devices in these circumstances to access the platform.
Venue
